This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Reviews

Tete – Spain

“El hotel es una joya de diseño: es realmente precioso. Además está en una reserva privada por la que puedes pasear a tu aire, observando las huellas de la fauna salvaje. A cinco minutos a pie, hay una caseta de observación de aves junto a una charca. Junto a la piscina hay una torre de observación desde la que se domina la reserva y que resulta ideal al atardecer y sobre todo, al amanecer. La entrada de la reserva está junto a un centro comercial con restaurantes, tiendas, supermercado, etc. La familia propietaria del hotel es encantadora y el personal muy amable y atento (muchas gracias Martin). Desayuno delicioso.”

Ali - Ireland

“A huge amount of thought put into the design of the lodge and Arnold has very good staff in Tanya and Martin. Tanya was very pleasant and you are doing a great job for such a new place. Top marks and we wish you every success. Best regards Ali and T”

Chenique – South Africa

“Stayed for a week and not once did I miss home. Hospitality and friendliness – best of both worlds. Tidiness and comfort. No TV making you conscious (Unembeza) of the nature and animals around you. Open kitchen making you feel at home. Most amazing night’s rest ever. For wine lovers, this is the place to be. Everyone can feel like VIP and comfortable. Thank you Unembeza for making my stay unforgettable and making me conscious about nature again. Also for the friendliness and hospitality. Best stay I have ever had and would recommend everyone to have the same amazing and wonderful experience. See you soon.”