This is some dummy copy. You’re not really supposed to read this dummy copy, it is just a place holder for people who need some type to visualize what the actual copy might look like if it were real content.

If you want to read, I might suggest a good book, perhaps Melville. That’s why they call it, the dummy copy. This, of course, is not the real copy for this entry. Rest assured, the words will expand the concept. With clarity. Conviction. And a little wit.

In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.

All your supporting arguments must be communicated with simplicity and charm. And in such a way that the reader will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your readers have reached this point in the finished copy, you will have convinced them that you not only respect their intelligence, but you also understand their needs as consumers.

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There’s every chance your competitors will wish they’d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.

Reviews

Tete – Spain

“El hotel es una joya de diseño: es realmente precioso. Además está en una reserva privada por la que puedes pasear a tu aire, observando las huellas de la fauna salvaje. A cinco minutos a pie, hay una caseta de observación de aves junto a una charca. Junto a la piscina hay una torre de observación desde la que se domina la reserva y que resulta ideal al atardecer y sobre todo, al amanecer. La entrada de la reserva está junto a un centro comercial con restaurantes, tiendas, supermercado, etc. La familia propietaria del hotel es encantadora y el personal muy amable y atento (muchas gracias Martin). Desayuno delicioso.”

Petrus – South Africa

“Amazingly relaxing bush stay, with high quality finishes, fantastic food and wine, a lovely pool with great deck chairs to relax and do nothing, amazing staff and a steal at the price, compared with other similar lodgings. Tanya, well done and good luck!”

John – South Africa

“I had a wonderful break at Unembeza, albeit only one night. Great staff, great food and wine and really well designed environment made it feel like a home in the bush. Sipping wine on the outside deck whilst munching a perfectly cooked African steak while wild animals walked past was the highlight.”